As a visual designer I am responsible for implementing branding and visual direction across multiple digital experiences. I also communicate and collaborate with a range of stakeholders to exceed expectations of project/campaign goals. Throughout my experiences I continuously lean into my curiosity to better understand and propel the overall brand experiences.

 



Social Media Opportunities

 

DNA SALE Campaign 2022

I was the lead designer for our annual DNA Sale. For this campaign, I focused on highlighting the personality that complements our product. I decided to incorporate a lot of motion to catch the attention of current and potential customers.

I was not responsible for copy

 


Paid Social Assets

Display Assets

With this set of assets being used on the display channel, I wanted to turn up the cuteness and include a lot of motion. Sounds like a perfect opportunity to use a cute puppy! Not only were these adorable but also they also drove the highest CTR (click through rate) for both the Prospecting and Retargeting efforts! It also unexpectedly increased prospecting conversion rate as well!

I created a range of assets to fit sizes:

  • 160 x 600

  • 250 x 250

  • 300 x 600

  • 336 x 280

Affiliate Assets

 


Mutt Madness 2021

Mutt Madness, heavily influenced by March Madness, was a fun opportunity to have a friendly competition between shelters to promote and engage viewers to vote and eventually adopt some pups! To amp up the excitement, I was tasked with creating weekly recap videos using motion graphics.

 
 
 

Organic Social Mini Campaigns

These mini campaigns were for promotional purposes on Instagram. They drove engagement, brand awareness and increased sales of our product.

Swab Wars 2022

 

Summertime Sale 2021

 


Clear the Shelters Campaign 2021

 

Voiceover Opportunity

This was something I was not expecting!

I was tapped to provide voiceovers to complement sketch art that describes unique dog coat colors and specific vet vocabulary.

 
 

Branding Opportunities

I enjoy bringing in the fun! Throughout Embark’s hyper growth stage, I have had multiple opportunities to boost company morale with my creative execution. From Anniversary cards to wayfinding graphics for the new office, I have been able to pump a fun quirky personality throughout the company.

 
 

New VETERINARY PRODUCT

 

VMX Experience

We really wanted to have a successful launch of the Vet product, so we had a branded booth experience at VMX 2022! I was able to use my existing experience to create a fun engaging booth experience.

As a way to continue to get our product to dog-focused customers, we developed the Embark for Veterinary product. This product would be shopped to veterinarians as a way to strengthen bonds with clients through genetic testing. I had the opportunity to bring the physical experience with the product to life!

I designed the 10 pack product boxes as well as early collateral such as the informative brochure, insert card, and patient room posters that speaks to importance and the use of our product.

 


New Office Space

4th Floor Elevator Bay Windows

5th Floor Elevator Bay Windows

6th Floor Elevator Bay Windows

 

CANINE HEALTH SUMMIT 2022

Canine Health Summit (CHS) is a free virtual conference that brings together Breeders, and now Veterinarians, to share insights and best practices from leading experts in the fields of genetics, veterinary medicine, and dog breeding. This CHS was the 2nd annual Canine Summit hosted by Embark and we partnered with Labroots to create an engaging virtual experience. This year’s event was viewed by 1,360 attendees. I was responsible for the branding direction throughout the event to ensure a cohesive look and feel. To encourage attendees to navigate all the environments we introduced a scavenger hunt with the opportunity to win fun Embark Prize Packs!

 
 

Celebratory Goodies

1 Million Dogs Swabbed - SWAG

Yappy New Year Holiday Card